PIXEL BIRD PTY LTD Privacy, Direct Marketing, and Voice AI Compliance Policy
Welcome to our Privacy Policy page. At Pixel Bird Pty Ltd, we are committed to ensuring that our digital marketing and AI automation services—including our Voice AI technology for inbound and outbound calls and SMS—comply with all relevant Australian laws. We take your privacy seriously, and we want you to know exactly how we use your information and engage with you.
1. Our Commitment to Compliance
We confidently leverage our Voice AI technology and digital marketing strategies in full compliance with Australian laws. This means that whether you’re an existing customer or a new lead, we ensure that your personal information is handled with the utmost care and transparency. Our practices are guided by the Australian Privacy Act 1988, the Australian Privacy Principles (APPs), and specific legislation such as the Spam Act 2003 and the Do Not Call Register Act.
2. Compliance with the Australian Privacy Act and APP 7
We strictly adhere to the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), including APP 7 which governs direct marketing. In practice, this means:
- Use of Personal Information: We only use or disclose your personal information for direct marketing if you have given us clear consent or if it is reasonably expected as part of our ongoing relationship with you.
- Transparency: Our privacy policy clearly outlines the type of personal data we collect (e.g. phone numbers, email addresses, call recordings), how it is used, and how you can opt out of further communications.
- Opt-Out Options: Every marketing communication we send includes an easy-to-use opt-out option, ensuring that you can stop receiving messages at any time.
3. Consent for Contacting Customers and Leads
3.1 Existing Customers
For our current customers, we rely on the reasonable expectation that you wish to hear about updates, new services, or related offers. However, we still make sure to:
- Respect your preferences by keeping an up-to-date record of your consent.
- Provide clear ways to opt out if you decide you no longer wish to receive marketing communications.
3.2 New Leads
If you have contacted us—such as by filling out a lead form on our website—you have given express consent for us to reach out to you. We clearly indicate at the point of data collection that your information may be used for follow-up calls, SMS, or emails. We also ensure:
- That consent is documented in our HubSpot CRM.
- You have the opportunity to opt in for future marketing communications via clear checkboxes or statements.
4. Do Not Call Register and Telemarketing Guidelines
When making outbound calls:
- Do Not Call Compliance: We carefully wash our call lists against the national Do Not Call Register and never call a number on the list without explicit consent.
- Permitted Calling Times: We only make calls during the allowed hours (weekdays from 9:00 am to 8:00 pm and Saturdays from 9:00 am to 5:00 pm). If you’ve given us permission to call outside these hours, we document this clearly.
- Clear Identification: Every call begins with our AI or representative identifying themselves and Pixel Bird, ensuring you always know who is calling.
- Respect for Your Wishes: If you ask us to stop contacting you, we promptly honor your request.
6. Call Recording, Data Storage, and Retention
6.1 Call Recording
- Consent to Record: We always inform you at the start of any call that it may be recorded for quality, training, or service improvement purposes. By continuing the call, you provide your implied consent.
- Legal Compliance: We comply with all state-specific requirements, ensuring that we always seek consent for recording and use call recordings only as allowed by law.
6.2 Data Storage & Security
- Secure Storage: All customer data, including call recordings, is securely stored in our HubSpot CRM. We use strong access controls, encryption, and other security measures to protect your personal information.
- Cross-Border Data Transfers: If your data is stored overseas, we ensure that HubSpot complies with the Australian Privacy Principles, keeping your information safe.
6.3 Data Retention
- Keeping Data Only as Long as Necessary: We only retain your personal information for as long as needed to provide our services and meet legal obligations. When no longer required, your data is securely deleted or anonymized.
7. Using AI Voice Agents – Our Approach
We proudly use advanced AI voice agents to improve our service delivery, while ensuring full compliance with all telemarketing laws:
- Compliance Equals Quality: Our AI-driven calls follow the same strict guidelines as calls made by a human. This means they include clear introductions, provide opt-out options, and operate only within approved hours.
- Transparency: We clearly state when you’re interacting with an automated system. This transparency ensures that you are never misled about who or what is contacting you.
- Seamless Experience: If at any point you prefer to speak to a human, our AI agents are programmed to transfer your call to a live representative.
8. Our Commitment to Ongoing Compliance
We continuously monitor updates from the OAIC, ACMA, and other regulatory bodies. This proactive approach means that:
- Regular Training: Our team stays informed about the latest regulatory changes.
- System Updates: Our digital systems, including our AI and CRM solutions, are regularly updated to ensure ongoing compliance.
- Customer Trust: We remain dedicated to safeguarding your personal information and maintaining your trust at every stage of our interaction.
9. Get in Touch
At PIXEL BIRD PTY LTD, we confidently leverage our Voice AI technology and digital marketing strategies to engage with you—our valued customer—in a way that respects your privacy and complies with Australian law.
If you have any questions, concerns, or require further assistance regarding our privacy practices, please do not hesitate to contact our dedicated privacy officer. You can reach us directly at:
Email: admin@pixelbird.com.au
We are committed to addressing your queries and ensuring your experience with Pixel Bird is secure and transparent.
Thank you for trusting Pixel Bird with your digital journey.
Last updated: 1 Jan, 2025
