Navigating the Marketing Funnel: Understanding ToFu, MoFu, and BoFu Strategies
The marketing funnel is a widely recognised framework businesses use to guide potential customers through various stages of the buyer’s journey. This framework involves three critical steps, namely the Top of the Funnel (ToFu), Middle of the Funnel (MoFu), and Bottom of the Funnel (BoFu). Businesses can effectively move potential customers towards purchasing by creating … Read more
